For the launch of Dr. Martens new Zebzag line, we worked in close collaboration with the brand and Outernet to create an immersive film that expressed comfort in its various forms. 

The ‘Art of Comfort’ aimed to challenge the idea that comfort and style sit at odds. We encompassed the soft lightweight nature of the new shoe showing the fine details of its newly designed sole and explored themes of unexpected harmony through motion and sound. 

All set as the backdrop to an enormous physical “treadscape” inspired by the newly designed Zebzag sole created by the team at Seen Studios.

Further development below.